Understand where competitors are investing their effort in order to drive your marketing roadmap regarding competitors’ communication.
As a product marketing manager, it can be difficult to keep up with the competition. You need to know who’s doing what, and how they’re communicating their features in order to create a successful marketing roadmap. The key to staying ahead of the competition is to have access to the right data and insights.
Datakudo is a powerful tool that product marketing manager use to get a better understanding of their competitors’ communication strategies and tactics.
With Datakudo, product marketers can easily track competitor messaging across multiple channels, such as newspapers, blog, websites, social media.
By giving the product marketing owner the ability to track and compare competitors' features and content, Datakudo helps PM understand which competitors are putting the most effort into defining a better product marketing roadmap.